1. Get them interested

SOCIAL NETWORKING, STREAMING VIDEO, BLOGS, PERSONAL PROFILES, CLASSIFIEDS

2. Keep them interested

Variables.

Hypothetically,
let's say these are the four major issues to consider in designing an effective Web site. Now consider others such as age, computer skills, organization and ideological familiarity.

You can't design one site for each set of variables, so how can you visualize the scene in order to make a site that communicates effectively?

		Get interested		Keep interested		Don't confuse		Direct people
		Visually dynamic		Change information		Simple choices		Instructive
Importance		less	more	less	more	less	more	less	more
Age group	younger		X		X	X		X
Age group	older	X		X			X		X
Computer skills	low	X		X			X		X
Computer skills	high		X		X	X		X
Familiarity with organization, ideology	low		X		X		X		X
Familiarity with organization, ideology	high	X		X		X		X

Make your chart reflect your issues, values and judgments, but lay it out so the relationships can be visualized.

There's no place like home.

Yet home is always changing.

3. Don't confuse them

4. Direct them

O n e s p a c e


	11	12	13	14	15	16	17